About Us
SALLAM is a model of professionalism and good taste in providing all Hajj and Umrah high-quality clothing products that suit our customers’ high tastes so that our products are the first and preferred choice for pilgrims and Umrah performers.
SALLAM has a prestigious economic standing and is one of the most prominent brands owned by Dier Al Yamamh Industrial Company.
With an insightful vision, sky-high ambition, a well-thought-out growth strategy, and realistic and implementable business plans, we are exerting our utmost efforts to develop in the future in the various fields of diversified clothing products and to expand the base of beneficiaries of our products, with a focus on Hajj and Umrah pilgrims’ products and supplies.
Our Vision
We believe in a sustainable development approach based on respect for ethical, environmental, and social responsibility. Our growth strategies depend on the flexibility of our structure to develop our good reputation as one of the most significant national entities leading locally and regionally in Hajj and Umrah products and supplies, and elegant clothing with distinguished specifications that meet the highest quality standards.
Our Goal
Passion for serving our valued customers and gaining their trust by providing competitive advantages, a unique and exceptional experience, and focusing on their complete satisfaction, ensuring the fulfillment of their ambitions and exceeding their expectations.
We are keen to leave a positive impact and a clear imprint to make a qualitative leap in the fields related to the specialized clothing sector through the optimal employment of the cumulative experience of the work teams, strict adherence to the highest total quality standards, practical application of the best standards and the latest international practices, the use of modern equipment, devices, and technology, and the positive utilization of digital technologies.
Our Mission
We are committed to providing all Hajj and Umrah requirements under one roof to save time, effort, and the trouble of searching for them in multiple places. We are keen to provide them at competitive and reasonable prices while maintaining design quality and accuracy.
We strive to provide our products in innovative and unconventional ways and respond swiftly to the renewed needs and changing requirements to live up to the customers’ tastes and adopt us as their reliable partner in everything necessary for Hajj and Umrah rituals.
Our Values and Principles
- Credibility and honesty
- Leadership, creativity, and innovation
- Quality Control
- Mastery and excellence
- Luxury, elegance, and good taste
- Renewal and modernization while preserving tradition and originality
- Flexibility in production
- R&D and smart solutions
- Professionalism, specialization, and expertise
- Occupational Safety
- Extended customer loyalty
- Social Responsibility
- Sustainable development and environmental preservation